My role
Superfiliate Rebranding: A Premium Face for the Creator Economy
As Superfiliate evolved from a referral tool into a platform for influencer marketing and enterprise partnerships, it needed a website that reflected that shift — mature, confident, and still inventive. I led the rebrand and site redesign alongside the CPO, and 3 designers, crafting an experience that blends premium polish with playful interactivity.
Mar - Jul 2024
The Shift
A brand that felt premium, while still honoring the playfulness that set us apart. This rebrand marked that transition from early-stage scrappiness to confident, creator-first scale. We built from scratch; balancing consistency, motion, and visual hierarchy under tight deadlines.
Role. Product Design Lead — visual direction, interaction design, translating the SaaS product into marketing sections.
Deliverables. New visual identity, homepage, Influencer Hub, and Referral Hub.
Before
After
An Interaction-First Approach
We wanted the homepage to feel alive, not static. I explored ways to use motion and hover interactions not just for delight, but to guide attention and convey brand energy. From subtle gradients to animated testimonials, the design aimed to feel responsive, modern, and intentional at every scroll.
Dark to Light
We used light mode on hover as a way to bring the product into focus: revealing key UI details and encouraging exploration through subtle, intentional motion . The interaction reflects the brand's clarity and curiosity.
Design That Performs
The rebrand wasn't just about how Superfiliate looked but also about how it worked. With sharper storytelling, interactive motion, and clearer architecture, we saw a 5x increase in user engagement in the months following launch. Our message reached more people and kept them around longer.
Before
1.4k (30d)
After
6.5k (30d)
Active Engagement
Returning users increased 360%. Signaling stronger retention and interest.
Before
9.6k
After
18k
Homepage Impact
Doubled page views show improved storytelling and click-through.
Before
240
After
1.1k
Daily Users
More daily visits reflect improved visibility and brand presence.
Data based on internal Google Analytics reports (3 months before and after rebrand).
